LONDON: In an effort to position Pakistan as the next technological destination, a campaign has begun featuring London’s famous black taxis.
With support from Prime Minister Shehbaz Sharif and the Ministry of IT and Telecommunication, some 50 black cabs are operating on London’s streets under the motto “Think Tech, Think Pakistan” to promote Pakistan as the preferred location for cutting-edge media and technology.
Following Pakistan’s participation in London Tech Week 2025 at Olympia London, which came to an end last week, the campaign went live. This was a major step in the nation’s continuous effort to establish itself as a top global tech destination.