Monica Lewinsky, Reformation: The Influence of Unconventional Celebrity Partnerships.

Once more, Monica Lewinsky is in the news. Lewinsky has unexpectedly returned to the public eye, nearly thirty years after she was became famous as a result of dramatic allegations regarding her romance with President Bill Clinton while working as an intern in the White House. She’s getting in front of the cameras on her own terms this time, though.

Lewinsky, who has spent the last twenty-plus years working as a writer, producer, and anti-bullying activist, just added “fashion model” to her resume as the face of a chic new campaign by eco-friendly apparel brand Reformation. And what a tremendous success the endeavor has been.

The “You’ve Got the Power” Reformation campaign, which starred Monica Lewinsky, garnered more over $2 million in media coverage in the first 48 hours. Furthermore, Reformation’s Instagram picture regarding their post.