Deep cultural entanglement is a well-known characteristic of the southern Asian region of the world. Pakistanis are no different, with an unwavering affection for the drink that has become a necessary component of our everyday lives.
Pakistan consumes more than 200,000 tons of tea annually, making it one of the world’s top tea consumers, according to a research by the Pakistan Tea Association. Tea is now more than simply a beverage; it is a part of culture and is served not only at breakfast but also at dinners, get-togethers, and casual get-togethers, to mention a few.
Many elements have contributed to the transformation of tea from an object of simple appreciation to a symbol of regional culture.
Leading the pack among these are the tea brands that are aware of the feelings connected to this drink. And among the many different producers, one really sticks out.
While it is nearly impossible to find someone in Pakistan who does not enjoy tea, it is nearly impossible to find someone who has not heard the well-known Lipton jingle, “Chai Chahiye! Konsi Janab?” This memorable expression has evolved from its use as a marketing slogan to become a mainstay in everyday discourse. When recommending a tea break, friends, relatives, and coworkers frequently utilize this phrase. The jingle, which illustrates the strong bond people have with their tea, has been ingrained in Pakistani social interactions.
