Tinder and Zoom have launched a new system of identity that relies on iris scans to verify whether or not a person is human.
After the eye scan, users receive a badge that says “Proof of Humanity”.
The Iris Scan system works
The user can verify their identity using a mobile application or an orb-shaped scanner. This scans captures the colored portion of the eye, the iris.
World Network Behind the Technology
Worldcoin, formerly known as Worldcoin, is the source of this technology. The technology is being developed by Tools for Humanity. Sam Altman co-founded and chairs the startup, which also runs OpenAI.
As online content grows increasingly automated, the company claims that this system will separate human accounts from AI-driven ones.
Why platforms are adopting it
Tinder is facing a problem of fake profiles and fraudulent accounts. These accounts often use AI to create convincing images and conversation to fool users.
Zoom also faces a new risk. The DeepFake Technology has enabled people to pretend to be real during video chats, such as executives or coworkers.
Growing Concerns About AI Scams
In the next few years, AI-driven fraud may cause losses of tens or even hundreds of millions of dollars.
The Next Step
World ID will allow Tinder and Zoom to scan their iris and verify identity if desired. These companies claim that this will help to restore trust when it comes to online interactions, where AI impersonation has become more prevalent.
