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Baner Club > Blog > Entertainment > Is this the heyday of West End original musicals?
Entertainment

Is this the heyday of West End original musicals?

Some of the biggest names in theater contend that the popularity of original productions indicates that "audiences are ready to take a risk" at a time when jukebox musicals rule London's West End.

Last updated: 2024/05/06 at 8:08 AM
Published May 6, 2024
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Over the last twenty years, there has been a noticeable surge in the number of music offerings that are based on songs that most people are familiar with, from Motown to Michael Jackson to Tina Turner to the Jersey Boys.
The enormous popularity of the 1999 production of Mamma Mia!, which was based on a vast back catalog, turned the game on its head.

As a result, a number of investors thought they had discovered a winning formula: chart hits combined with nostalgia make for an easier sell to an audience that is certain to want to know what they are buying.

Even though their domination and popularity are unavoidable, these aren’t the shows that critics are really enthusiastic about.

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