By expanding its capabilities to include shopping, the well-known ChatGPT bot is bringing artificial intelligence (AI) into a market that has historically been dominated by media websites and tech competitors like Amazon and Google.
It said that the change would make it easier for consumers to examine prices and reviews and locate direct links to buy customized product recommendations.
OpenAI, the parent company, stated that its choices would be “chosen independently and are not ads”.
The business, whose technological innovations ignited the AI craze in 2022, unveiled its search tool last year. With more than a billion web searches in the past week, it claimed to be one of its most well-liked and rapidly expanding features.