The Advertising Standards Authority (ASA) determined that Nationwide’s advertisements were deceptive, so both campaigns cannot be seen in their current versions again.
Price’s tweet violated health regulations and the rules requiring marketing posts to be clearly marked as advertisements.
The second-to-last sentence in her promotional video for the low-calorie food business Not Guilty Food was “#ad,” which the ASA deemed to be too inconspicuous to immediately identify the advertisement as a commercial communication.
However, Price’s advertisement hashtag was not visible unless one interacted with the post and enlarged the inadequately conspicuous text.
The ASA claimed that Price’s photo, which depicted her daily caloric intake of 755, was “irresponsibly” encouraging a diet that was lower than 800 calories.
