Will they enjoy it? What will the review score be?
But when Newsbeat visits Ninja Theory’s studio a week before Senua’s Saga: Hellblade 2 is released, another question arises.
Just a few days ago, Microsoft, which purchased the Cambridge-based business in 2018, revealed the unexpected shutdown of critically regarded companies such as Prey developer Arkane Austin and Hi-Fi Rush creator Tango Gameworks.
The games from those teams sold fewer copies than Call of Duty, EA FC, or Hogwarts Legacy, but they were well-liked by many. To fans, they were important.