However, the digital age allowed for rapid campaign launch times; in fact, as we shall see, the covert effort was already underway when the web campaign went live.
We talk about this being the largest digital election per election cycle. That is not incorrect. Platforms evolve with a five-year gap between votes; TikTok, for instance, was not the massive force it is today.
However, there is a very traditional reason why this is different: money. A great deal of it.
But first, the launches. Even though they were nominally in charge, the Conservative effort lacked enthusiasm.
Labour, on the other hand, released this stylish video in a matter of minutes.
