Producer Jerry Bruckheimer of “Top Gun” recognizes the general advantages of artificial intelligence.
“Everyone benefits from anything that simplifies our lives and doesn’t deny those we work with their jobs on a daily basis. They enjoy the movie more as a result. We have the ability to make things appear more authentic and similar,” he said to the News..
He did not, however, believe that technology would replace significant positions in the sector.
“Actors won’t be replaced, for sure. The important crew members with whom we collaborate are never going to be replaced. The producer of “Bad Boys” declared, “They’re always going to be there.”
Following a revelation from The Hollywood Reporter claiming that many in the business are covertly utilizing AI in the background, Bruckheimer made his remarks.
Experienced in visual effects for movies like as “Avatar,” “Man of Steel,” and other Marvel productions, David Stripinis told the publication, “A lot of people use AI, but they can’t admit it publicly because you still need artists for a lot of work.” They will also start to turn against you. It’s more of a PR issue than a technological issue at the moment.
Marva Bailer, an AI expert, told News The usage of digital artificial intelligence in marketing and filmmaking will only increase, and studios will need to figure out the best approach to communicate their audience about this.