Political party campaigning has always included speeches, door knocking, and interviews before elections.
However, the struggle has now moved to social media, particularly in an effort to draw in youth.
Digital marketing guru Gwenno Jones asserts that all parties are using platforms to target people of all ages.
She thinks they can use social media to reach a majority of people in the UK, where over 80% of people use it.
Since we spend one to two hours a day on the internet on average, there is a chance to communicate with people regularly throughout the day in a manner that they are accustomed to.
You have TikTok, X, Facebook, Instagram, and so on. The reason the parties use so many of these is because each one has a little different audience. Facebook is for those a little older, and TikTok is for younger individuals.”
Wales requested information from all political parties regarding the funds they are allocating to their campaigns, but none of them responded.
