Because of worries about how products were marketed as eco-friendly, Asda, the Competition and Markets Authority (CMA), and Boohoo launched an investigation.
Statements regarding the composition of the fabric must also be precise and unambiguous; for example, the percentage of organic or recycled fibers must be made plain.
Companies must specify the minimal standards for things to be included in a collection if the brand has a line of clothing that is intended to have a lower environmental impact than other products.
For example, minimum percentages of recycled material ought to be specified.
Fashion brands should have a clear, verifiable plan supporting any environmental goals they set, one that makes the goals accessible to buyers and provides further information on them.
