According to reports, TikTok is developing new artificially produced (AI) avatars as a major part of its upgraded Symphony ad package.
According to News Central, Symphony is a suite of generative AI-powered tools that will make it easier for consumers and companies to create advertising with avatars.
With the use of the new tools, developers will be able to make avatars more like actual humans.
“At TikTok, we aim to empower creators and propel their creativity to a global audience with the power of generative AI,” stated Andy Yang, head of creative product.
“Symphony Digital Avatars give designers a new way to expand their chances to work with brands around the world. By making investments in innovative ideas that inspire happiness, inspiration, and action, we hope to strengthen the creator economy.”
