In an attempt to draw in more foreign investment, the federal government is actively considering lowering the federal excise duty (FED) on aerated beverages, including fizzy drinks, also referred to as “cold drinks,” in the upcoming 2025–2026 budget, according to Business Recorder.
The idea, which aims to encourage more foreign direct investment (FDI), especially from Turkish investors who have shown a strong interest contingent on tax reduction, is now being finalized by budget planners.
More than $2 billion has been spent in Pakistan’s beverage business since 2018 by significant foreign beverage corporations, including those with franchise partners in Korea and Turkey.
