The pitch, which has gone viral on social media, offers participants up to £50 in exchange for agreeing to permanently give over a sizable quantity of personal data.
According to experts, that could be “problematic.”. The data regulator said it is taking these worries into account.
Temu, however, maintains that its actions are typical industry procedures.
Chinese-owned Temu is an online marketplace that debuted in the UK last year and in the US in 2022.
Retail experts have referred to it as “Amazon on steroids,” and it is well-known for offering products at incredibly low rates under the tagline “Shop like a billionaire.”.
Politicians, however, have criticized it after a US government probe concluded that there was a “very high risk” that products on Temu might have been produced using forced labor.