Although Pakistan is well known for its vivid red roses, particularly when they are dried, its market share in the fresh cut flower industry is still quite small worldwide. According to the World Integrated Trade Solution, Pakistan exported 386,862 kg of fresh cut flowers and buds in 2023, valued at $693,460.
The Netherlands, the world leader, on the other hand, shipped $4.65 billion worth of flowers in the same year.
Nearly 33 million people were affected by the devastating floods of 2022, which caused long-term harm to Pakistan’s agriculture, especially its flower industry. Due to waterlogging and declining soil quality, large tracts of cropland are still unusable for cultivation. Pakistan’s flower fields, once emblems of tenacity and beauty, are now struggling to survive in the face of the increasing effects of climate change.
What specific effects has all of this had on Pakistan’s floral business, then?
The Sindh’s
