When there is a lot of demand for concert tickets, the system increases the price. Some fans were charged over £350 for tickets with an original face value of £150 when Oasis’ UK concerts went on sale.
The band received a lot of negative press, and the UK’s competition authority opened an inquiry to see if Ticketmaster had violated any consumer protection laws.
The group’s managers said they wished to “avoid a repeat of the issues” experienced by fans in the UK and Ireland in a statement announcing dates in the US, Canada, and Mexico.
It is commonly acknowledged that dynamic pricing is still an effective strategy to stop ticket touting and maintain prices below market value, making them more accessible to a large number of fans,” the authors said.
Prior to this, Noel and Liam Gallagher claimed they were unaware that dynamic pricing would be utilised for their stadium performances in the UK the following summer.
