The sportswear corporation Adidas has apologized publicly once more, this time to model Bella Hadid and other associates, in response to criticism over an ad campaign that was inspired by the 1972 Munich Olympics and has been linked to the Munich Massacre.
Adidas representatives acknowledged the inadvertent links drawn between their most recent SL72 campaign and the sad events of the Munich Olympics in a statement provided to TMZ on Sunday. “Our recent SL72 campaign has led to connections being made to the horrific event that transpired at the Munich Olympics. The statement said, “These connections are not intended, and we sincerely apologize for any offence or discomfort caused to communities worldwide.”Bella Hadid, A$AP Nast, and Jules Koundé were among the partners of the brand that received an apologies from the company recognizing any harm the scandal may have caused to their careers. “We unintentionally committed a mistake. The statement went on, “We are also rewriting the campaign and apologizing to our partners, Bella Hadid, A$AP Nast, Jules Koundé, and others, for any negative impact on them.”
Bella Hadid reportedly sought legal advice in response to Adidas’ alleged lack of transparency in initiating a campaign that might have been connected to the deadly events of the 1972 Olympics, according to claims from Us Weekly.
Violence is uneven, an insider said, underscoring the need for businesses to thoroughly investigate their efforts and keep historical situations in mind.
