Following criticism from certain customers and food allergy groups, Uber Eats is reportedly going to remove a sequence from its Super Bowl commercial that shows a man experiencing an allergic reaction to peanut butter. Brand experts claim that this awkward situation might have been avoided.
The commercial opens with Jennifer Aniston receiving a bag of fresh flowers, lotions, and other treats from a production assistant in a green Uber Eats bag. The woman remarks, “I had no idea you could get all this stuff on Uber Eats.” “I gotta remember that.”
“Well, you know what they say,” taps Aniston’s head in reply. “You have to forget something else in order to remember something.” Create a small space.”
It’s the set-up for a parade of various individuals, some famous and others not, who forget important details in order to recall how much you may order on Uber Eats.
Then there’s a brief scene where a man, with one eye swollen shut and hives all over his forehead, examines the contents of a peanut butter container while waving a spoon around and asks, “There’s peanuts in peanut butter?”
As he nods in the middle of an allergic reaction, “Oh, it’s the main ingredient.” The commercial debuted on the internet prior to Sunday’s major game.
Uber Eats’ joke about “the disease of life-threatening food allergy” “surprised and disappointed” the Food Allergy Research & Education (FARE), which released a statement on Friday.
Sung Poblete, the CEO of the nonprofit organization, later stated in a note that she had a conversation with the business and that it was leaving the scene.
Some others questioned the joke about an allergic reaction made by a food delivery service that offers allergy-friendly options.
According to Jennifer Gerdts, executive director of Food Allergy Canada, “it appears that Uber Eats doesn’t understand this consumer base because if they did, they wouldn’t have [chosen] to add this to their clip.”
