The man, whose identity is still unknown, was visiting the French tourist town of Avoriaz.
The man, who was in his 60s, swerved to escape a crowd of people and then struck a tree at a high rate of speed, according to the local media.
On March 26, at approximately 3 p.m. local time, the incident occurred.
He was declared dead at the site, despite the mountain rescue team’s best efforts to revive him.
An eyewitness to the accident told The MailOnline that “the man lost control on a very tight, icy corner of a blue run.” He appeared to regain control and continue, but he soon lost it once more.
He was lying on a tree trunk surrounded by other trees and rocks when I turned the corner and looked back.