It’s Deportivo La Coruna’s “deep, emotional connection” with a devoted following that has supported the team through its highs (winning La Liga and the Copa del Rey) and lows (when Spanish football obscurity approached).
According to Benassi, the chief executive, “the passion for Depor is a legacy that is passed down from generation to generation,” by Sport. “The younger generations have been able to learn it from the more seasoned followers.
Children inherit this sense of belonging from their parents, which builds a devoted and expanding fan base that has supported them through the darkest moments. And they are still there, more active than ever, when a new history or drama begins.”
