The yoga master is shown in a video on his over 10 million-subscriber YouTube channel, Swami Ramdev, lying on his back on a stage with his knees bent to his chest in the ‘pawanmuktasan’ yoga stance, which is meant to relieve flatulence.
Adjacent to him is a pile of pharmaceuticals manufactured by Patanjali Ayurved, a company that markets itself as a supplier of “herbomineral preparations.”.
Established in 2006 by Baba Ramdev and his close associate Acharya Balkrishna, Patanjali offers a wide range of products, including skincare and wellness items and toothpaste. However, among its most sought-after items are the Ayurvedic medications.
He enumerates several health concerns, ranging from skin disorders and liver damage to typhoid fever and fever, and chastises his listeners for treating these ailments with “poisonous, synthetic” drugs. Instead, he exhorts people to use Patanjali products.