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Baner Club > Blog > Technology > Does technology have the ability to fix the “broken” concert ticketing system?
Technology

Does technology have the ability to fix the “broken” concert ticketing system?

It was a "no-brainer" for Nashville native Jacki Thrapp to travel to Europe this summer to witness her favorite Taylor Swift live.

Last updated: 2024/08/01 at 9:17 AM
Published August 1, 2024
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After realizing that the cheapest tickets for Swift’s remaining US concerts on her ongoing Eras Tour had increased from $49 to $2,500 (£2,000) on the secondary market, some American fans decided it would be more cost-effective to fly to Europe and attend one of the European gigs.
So, for less than $200 a ticket, Jacki saw Swift’s two performances in Sweden back in May.
The 32-year-old claims that “Americans are paying so much money, and a lot of Taylor Swift fans are people in their 20s and 30s.”

“Many of us still can’t even afford a house, and we’re spending so much money to see her in the US.”

Jacki purchased two Swedish tickets on the secondary market, but the most costly ticket’s markup was just about twice its face value. This is allegedly due to the fact that, in contrast to the US and the UK, purchasing resale tickets is not a common practice in Sweden.
It is illegal to resell tickets in some European nations, like Germany, for more than 25% of their face value. Some countries, meanwhile, go much beyond. There are laws in effect in Italy, Portugal, and the Republic of Ireland that prohibit the selling of concert tickets for more than their original cost.

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admin August 1, 2024 August 1, 2024
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