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Reading: The Queen issued royal warrants to seven companies; what would the premium be on their prices?
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Baner Club > Blog > Business > The Queen issued royal warrants to seven companies; what would the premium be on their prices?
BusinessShowbiz

The Queen issued royal warrants to seven companies; what would the premium be on their prices?

Seven businesses have received the first royal warrants from the Queen; a brand expert told News that these businesses may be able to charge more for their goods because of their unique status.

Last updated: 2024/05/13 at 7:52 AM
Published May 13, 2024
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Those include the upscale retailer Fortnum & Mason, the sparkling wine maker Camel Valley, located in Cornwall, and Shane Connolly & Company, the florist for Camilla’s 2005 wedding and the 2005 coronation of her then-prince Charles at Westminster Abbey last May.

The King has also bestowed the honor upon the seven.

Businesses that have a royal warrant are acknowledged for supplying the monarchy with goods and services.

Additionally, they are permitted to use the royal family’s coat of arms on packaging, in advertisements, or on stationery.

Expert in brand finance David Haigh stated to the News that companies can charge more when they have a royal warrant.

He indicated that “between 10% and 25%” was how his company’s analysis put it.

A royal warrant “claims it’s opulent. It claims to be really good. It claims to be sustainable,” Mr. Haigh said.

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admin May 13, 2024 May 13, 2024
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