The two largest rivals in the world of phone manufacturing have a history of exchanging barbs, and they are doing so again.
This week, Samsung, Apple’s rival in the phone industry, published a little film in reaction to the highly criticized ad that was aired last week, which caused a massive internet outcry.
In Apple’s advertisement, creative supplies like paint and instruments are crushed in a hydraulic press to make the incredibly powerful and ultra-thin new iPad Pro.
As to Business Insider, the advertisement might have been intended to demonstrate how multifunctional and thin the improved device is.
But a lot of people believed the advertisement that technology was going to replace people, especially by stifling human creativity. Later, Apple removed the advertisement and issued an apology.