The goal of rand identity is to create a distinctive combination of colors and ornamentation with an instantly recognizable aesthetic while maintaining a strict focus on quality to attract repeat business.
Trends change over time. Brands may become well-known, engage in needless boasting, and eventually fade away. However, those who persevere know that, at the end of the day, the fashion industry is a business, despite its glamour and awards.
One company that has a good understanding of this is Image Fabrics, the iconic high-street retailer that was established in 1993 and has since grown and changed to suit its consumers’ shifting preferences.
Even though the brand has been around for more than 30 years, it can’t be said to be dated. Its enduring innovations and instantly recognizable design philosophy have made it a fashion heavyweight. Offering a mix of upscale, luxury clothing and complete ranges at discounted prices, it appeals to both college girls and professional women equally.
