Thus, not many people were surprised when word leaked on TikTok that a Crumbl Cookie pop-up was making its way to Sydney’s well-known seaside district.
This US-based bakery brand, which exclusively sells domestically and in Canada, has a cult-like following thanks to a number of well-known enthusiasts.
However, when Australian foodies got their hands on the treats and realized they were consuming days-old goods, the fury broke out quickly. The cookies had been carried back from Hawaii in suitcases by a few enterprising locals who had no relation to Crumbl.
Customers had to pay an eye-watering price tag, which made matters worse.
Calls for legal action against the sellers and criticism of those who would pay such a high price just to be photographed indulging in the newest fad have been made in response to the doughy drama, which commentators have dubbed the “great cookie controversy” and “Crumblgate.”
It even sparked an impromptu Washington Post Food review, which declared the cookies to be “underbaked” and “underwhelming.”.
