The Haleon In an effort to increase sales in the face of declining inflation, Pakistan’s chief executive officer (CEO) announced plans to begin producing the multivitamin brand Centrum domestically and export.
CEO Farhan Muhammad Haroon told Reuters that the British consumer healthcare company Haleon’s Pakistan division intends to add the Panadol line for migraines and menstrual pain to its pain management portfolio next year.
The market for vitamin and mineral supplements in Pakistan is valued at Rs24 billion ($86.30 million). The grey market is not included in this. According to Haroon, our [vitamin] products CAC-1000 Plus and Qalsium-D already account for Rs7.5bn ($26.97m) of the market.
The Haleon In an effort to increase sales in the face of declining inflation, Pakistan’s chief executive officer (CEO) announced plans to begin producing the multivitamin brand Centrum domestically and export.
CEO Farhan Muhammad Haroon told Reuters that the British consumer healthcare company Haleon’s Pakistan division intends to add the Panadol line for migraines and menstrual pain to its pain management portfolio next year.
The market for vitamin and mineral supplements in Pakistan is valued at Rs24 billion ($86.30 million). The grey market is not included in this. According to Haroon, our [vitamin] products CAC-1000 Plus and Qalsium-D already account for Rs7.5bn ($26.97m) of the market.
