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Reading: After receiving complaints from ASA, Premier Inn was compelled to modify another room ad.
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Baner Club > Blog > Business > After receiving complaints from ASA, Premier Inn was compelled to modify another room ad.
Business

After receiving complaints from ASA, Premier Inn was compelled to modify another room ad.

After receiving complaints, the regulator made the biggest hotel brand in the UK modify an advertisement for low-cost hotel rooms.

Last updated: 2024/08/21 at 7:52 AM
Published August 21, 2024
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The Advertising Standards Authority (ASA) received complaints from two customers that they were unable to locate rooms for that amount, therefore Premier Inn had to change their advertisement for “£45 rooms”.
Only a few hotels offered the £45 rooms, according to Premier Inn’s parent firm Whitbread.

It consented to change the advertisement to state that only a few hotels were participating in the promotion and to add a link to all of the hotels.
Since Premier Inn accepted the modifications, no official ruling was made available or published.

The company is the largest hotel operator in the UK, running over 800 hotels there alone.

Since May, this is the third time the regulator has gotten involved in a Premier Inn campaign.

An advertisement for £35 hotel rooms was banned due to the first concern raised during the time, which was that it was “likely to mislead” viewers. The ASA verdict said that only a small portion of all rooms were offered at the discounted price.

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admin August 21, 2024 August 21, 2024
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