The company is removing the Bible-inspired design from the majority of its collection because it believes that customers “need to see brands moving with the times and meeting their current needs.”
With no alterations made since 1883, the well-known green and gold tin is the owner of the Guinness World Record for the oldest brand packaging that hasn’t changed.
The product’s founder, Scotsman Abraham Lyle, was inspired by a biblical account of Samson killing a lion and returning to find bees had made a colony out of its carcass.
‘Out of the strong brought forth sweetness’ is the product’s tagline, which references Samson’s wedding guests’ puzzle over the honey’s source.
The majority of the company’s products will be impacted by the rebrand, such as Lyle’s many plastic bottle varieties, although it.
